Insights
Notes on language, trust and European conversion.
Short, practical reads for brands selling into Germany and France. No thought-leadership fluff.
Article
The 40% problem: why your European traffic doesn't convert
Four in ten shoppers won't buy from a site that isn't in their language. Fewer say why. The reasons are hiding in your returns page.
Read →Article
Five things German shoppers check before they trust a product page
German buyers are not 'hard to please'. They're methodical. Here's the checklist they're running while your analytics call it a bounce.
Read →Article
Glossary-first: keeping your brand voice in a language you don't speak
Your tone of voice took years to build. Without a glossary, it takes one freelancer to lose it.
Read →