Lokalton

Process

Seven steps. Zero improvisation.

Quality doesn't come from good intentions — it comes from a fixed sequence, a signed-off glossary, and people who are accountable at each step.

  1. 01

    Brand interview

    30 minutes, structured: brand personality, banned expressions, target customer, reference competitors. Output: interview notes and the glossary's field structure.

  2. 02

    Glossary & tone rules

    40–60 entries: terms, tone rules, banned phrases. You sign it off — it becomes the acceptance standard for everything that follows.

  3. 03

    Constrained first draft

    AI-assisted drafts generated under glossary constraints, with a full generation record. Speed here buys time for the steps that actually need humans.

  4. 04

    Human brand edit

    A senior brand editor rewrites line by line for tone, culture and conversion logic. Every edit is tagged with a reason — tone, culture, fact, SEO, or legal flag.

  5. 05

    Native-speaker spot check

    An in-market native reviewer checks at least 20% of the content. Findings flow back into the glossary, so the same issue never appears twice.

  6. 06

    Client confirmation

    You confirm every line in a shared doc. Two revision rounds included; the glossary settles any disagreement, not taste.

  7. 07

    Launch checklist

    Currency, price formats, sizes, dates, addresses, meta titles and descriptions, image text — checked line by line, signed off before anything goes live.

Four quality mechanisms

The mechanisms that make a fixed timeline safe.

Glossary first

The signed-off glossary is the acceptance standard. Disputes return to the table, not to taste.

Tagged edit reasons

Every human edit carries a reason code. That record becomes your brand's localization knowledge base.

Native spot checks

Booked per project, only after your deposit. At least 20% coverage on every engagement.

Two-round cap

Two revision rounds included, then a published rate card. Fixed scope protects your budget and our calendar.