Case studies
Two anonymized composites drawn from real finding patterns. Names and figures are illustrative — published client results will replace them as they are earned, with permission.
Pilot Sprint, 10 working days: 20 SKUs, 5 pages, 52-entry glossary.
What we found
Literal social-media phrases on PDPs, a returns note that read as evasive, US-centric ingredient naming.
What we delivered
Rewritten core store, signed-off glossary, launch checklist.
What the client kept
A glossary their in-house team now uses for every new product — and a repeatable checklist for the next market.
Standard Project, 18 working days: 48 SKUs, core pages, 3 emails, 2 landing pages.
What we found
Machine-translated sizing tables, checkout trust messages in the wrong register, seasonal campaign copy that ignored German shopping rhythms.
What we delivered
Full conversion surface rewritten, native spot check across 25% of content.
What the client kept
Monthly retainer for new drops — plus edit-reason data that shaped their English copy too.
We publish composites, not invented logos. Named case studies follow real engagements — with written client permission, or anonymized beyond recognition.